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Thanks Phil for the great info. I’d like to tap into your Genius with reference to point #7.
Here’s my scenario:
If say a dental business has only ever had one location and all citations point to the branded home page which also displayed NAP and has good metrics around authority and trust. They now want to scale the business into other city locations using inner web pages for each city.
How would you approach this?
I understand creating the new inner (new city) pages will be straight forward, new citations etc, however, if the home page has all the power and existing citations are pointing to that branded home page URL how would you approach the inner page for that locale that is already established?
If I go and change all the existing citations specific to that city location to the new city inner page the home page will lose a heap of power and it will be like starting from scratch.
Thanks in advance for any insight you can provide.